Packaging for five new AAVRANI products launching on Sephora.com was designed, with a focus on creating visually captivating and cohesive designs. I created custom illustrations based on the unique ingredients in each product, adding a personalized touch to the brand’s visuals. As part of a brand refresh, I developed a new brand system with icons, illustrations, and color palettes for a more cohesive identity. I also supported the team with assets for the website and created a 35-page brand guide for consistency across all platforms. My work helped AAVRANI, featured in Vogue and Cosmopolitan and partnered with influencer Lily Singh, strengthen its presence in the beauty industry.